Create an environment to foster deeper partnerships with a client’s most important customers.
The moment guests opened their invitations, we made it clear the client’s customer appreciation night was going to radiate Hollywood glamour and capture the essence of the famous film Casablanca. Invitations contained a box with a viewfinder that displayed the night’s details. The red carpet was rolled out for guests as they entered the upscale Fox Theatre in Atlanta, making customers feel like movie stars. Moroccan colors and vintage rental décor adorned the rooms while Casablanca was silently projected on a large screen. Attendees enjoyed specialty cocktails, Moroccan-style cuisine, and live music by a renowned trio. Guests also played casino games where they gambled with company-branded dollars. That company currency equaled real donations made by the client in the guests’ names to the Foundation for Fighting Blindness.