Work
Conventions & Tradeshows

Building Brand Relationships Beyond the Trade Show Floor

Location:
San Francisco
Project:
Building Brand Relationships Beyond the Trade Show Floor

Objective

  • Plan and coordinate an industry trade show that highlighted client’s position as an industry leader.
  • Organize an ancillary event that catered to current customers, potential customers, and influencers.
  • Raise brand awareness and strengthen company bonds with executives.

event

While orchestrating a trade show for a pharmaceutical client, we also created a separate event to connect with select attendees. Invitations to our “Modern Masters” themed event featured a high-quality art print along with digital marketing tactics to generate interest. We hosted the soiree in one of San Francisco’s prime gallery spaces, where guests were surrounded by the visionary work of the world’s most influential modern artists. Fine cuisine and exquisite Northern California wine was served, with plenty of space for guests to examine the art, facilitate discussion, and chat about recent company updates. A classical trio entertained while caricaturists created fun, stylized portraits for guests to take home. Attendees also received departure materials in branded European-style tote bags to remember the enjoyable, elegant experience.

Key Services Provided:
  • Concept and theme, event design
  • Budget management and reconciliation
  • Event Management and planning
  • Branding and communications
  • Unique invitation and custom online registration
  • Special event venue sourcing
  • Event Caterer sourcing, contract, F&B planning
  • Talent management, live music & entertainment
  • Décor, lighting, audio-visual and photography
  • Branded merchandise and gifts

Impact

  • Exceptionally high attendance and high-profile guests exceeded client’s expectations.
  • Further grew the client’s reach in the industry.
  • Built and strengthened relationships with important decisionmakers.
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