We immediately captured the imaginations of potential attendees with custom-designed print invitations, featuring a letter from the CEO and a local recipe teasing the southern hospitality they’d soon enjoy. Upon their arrival at the House of Blues in New Orleans’ French Quarter, guests were escorted to the luxurious Foundation Room VIP Club. There they sipped on specialty cocktails named after client products, showcasing the brand’s new offerings. After some fun networking amongst peers, attendees moved to the legendary Parish Room for dinner, decorated with supper-club style ambiance and amber lighting accents. The CEO began the meal with a jazzy welcome and welcoming speech, and guests were treated to a feast from a Foundation Room top chef alongside the live music of Herlin Riley & Friends. After a memorable meal, everyone was given client branded, customized gift bags and CDs that captured the spirit of the night.