Work
Conventions & Tradeshows

An Unforgettable Evening in the Big Easy

Location:
New Orleans, LA
Project:
An Unforgettable Evening in the Big Easy

Objective

  • Show attendees an out-of-the-convention hall experience, creating an open forum special event that raised brand awareness amongst existing and potential customers.
  • Encourage guests to share information and experiences with one another while tastefully placing client logos and branding at every touch point.

event

We immediately captured the imaginations of potential attendees with custom-designed print invitations, featuring a letter from the CEO and a local recipe teasing the southern hospitality they’d soon enjoy. Upon their arrival at the House of Blues in New Orleans’ French Quarter, guests were escorted to the luxurious Foundation Room VIP Club. There they sipped on specialty cocktails named after client products, showcasing the brand’s new offerings. After some fun networking amongst peers, attendees moved to the legendary Parish Room for dinner, decorated with supper-club style ambiance and amber lighting accents. The CEO began the meal with a jazzy welcome and welcoming speech, and guests were treated to a feast from a Foundation Room top chef alongside the live music of Herlin Riley & Friends. After a memorable meal, everyone was given client branded, customized gift bags and CDs that captured the spirit of the night.

Key Services Provided:
  • Concept and theme, event design
  • Budget management and reconciliation
  • Event Management and planning
  • Branding and communications
  • Custom invitation and registration
  • Venue sourcing
  • F&B planning, specialty cocktails
  • Talent management, live music & entertainment
  • Décor, lighting, audio-visual and photography
  • Branded merchandise and gifts

Impact

  • Increased engagement from existing and prospective customers.
  • Guests learned about the client and new products in an enjoyable and memorable way.
  • A one-of-a-kind taste of New Orleans’ cuisine and style.
  • Provided heavy trade show and convention support.
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