How to Find the Best Promotional Product

November 14, 2017

Smart solutions for your business, marketing goals and target audience

Promotional products are unparalleled in their ability to create and increase brand awareness. They are also excellent resources to:

  • Open lines of communication
  • Draw attention to new product
  • Improve customer loyalty
  • Show appreciation
  • Attract new business
  • Motivate, reward and encourage employees
  • Help generate leads
  • Support integrated marketing message

Before ordering any promotional items, it is necessary to figure out the message you want to convey, how you will demonstrate uniqueness, and how the product will help differentiate your brand. On top of those considerations, you'll want to answer these two questions:

1. What do you want people to think of or feel when they look at or receive your product? It is crucial for you to envision the right image and set the tone for your promotional products campaign. Think about items that will enhance or reinforce your brand. Think about what will make an impression on your recipient and what type of items are appropriate for your target audience. The differentiating factor could be the product itself, or it could be the way the product is delivered.

2. Who will use this product? We recommend that you think about the recipient and what product best accommodates who will be receiving them: the main reason people cite for keeping a promotional product is the product's usefulness. The call to action should match the business objective. Statistics show that recipients who receive items that are useful not only keep the promotional products they receive, but they hold on to those items for more than a year.

Promotional products are a great way to make a great first and lasting impression. Get inspired to make your next impression with custom logo products available from

What promotional products deliver:

Lasting impact: Nearly half of consumers keep promotional products for more than one year.

Inspire action: 85% of consumers do business with the advertiser after receiving a promotional product.

Positive image: Over 40% of recipients report having a more favorable impression of a brand after receiving a promotional product