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Meetings

Pharmaceutical Company Launch Meeting Success Story

Location:
Westlake Village, CA
Project:
Pharmaceutical Launch Meeting Success Story

Objective

Our pharmaceutical client aimed to ensure the success of their event by partnering with Meeting Logistics. They needed a reliable, experienced cross-functional event planning team with in-depth industry knowledge to oversee their meeting from start to finish, emphasizing strong financial management and effective overall budget control.

The purpose of the meeting was to:

·      Clarify objectives, share plans, and set goals.

·      Inspire a positive "Let's do it" meeting takeaway to hit the ground running.

·      Establish a cohesive theme that resonated throughout the meeting for a meaningful and memorable experience.

·      Educate and enhance skills through an engaging agenda with high-energy sessions, workshops, small group training, discussions and networking.

·      Incorporate team building and interactive activities to strengthen relationships, build trust, and unite the team towards a successful market introduction.

·      Cultivate a sense of purpose by highlighting the impact of work through patient stories and diverse perspectives.

·      Utilize technology for speakers to join from remote locations with moderated and interactive Q&A sessions.

·      Integrate celebratory events over both the culmination of work and a new beginning.

·      Include themed merchandise to enhance the overall theme and create lasting memories.

event

The launch meeting rallied 125 employees over the course of five days. After investing considerable time in sourcing, we identified the ideal hotel, The Four Seasons Westlake Village, that not only met the client's requirements but also provided an entire wing of event space perfectly suited for the week's meetings.

As the meeting agenda took shape in its final form, we collaborated closely on a phase-by-phase basis. This involved agenda planning, strategically allocating function spaces, ensuring seamless transitions, designing room layouts, planning rotations, organizing workshops, designing, and planning special events.

As the event spanned five days with banquet service, we worked closely with the hotel's banquet and culinary team to create diverse menus, incorporating considerate choices for individuals with allergies and dietary needs. We utilized multiple outdoor dining spaces to provide refreshing and varied settings.

We created the concepts, themes and produced three unique and impressive events as part of the week’s agenda.

Waterfall Lawn Welcome Event

We generated a stunning welcome event concept that resulted in a relaxing and festive event that set the tone for the upcoming week of events. Against the backdrop of a cascading waterfall and vibrant florals, garden party seating was illuminated by enchanting string lighting. The food stations offered a delightful array, featuring enticing butler-passed hors d’oeuvres, beloved raw bar selections, carving stations, and a tiered cupcake display for those with a sweet tooth. To add musical charm to the event, we enlisted Tyler Simmons, a seasoned songwriter and producer deeply rooted in the Southern California music scene, who entertained our guests with a mix of classic and current hits.

Graffiti and Street Art Workshop

Our client wanted team building as part of the week’s agenda. We wanted to present an activity that reflected their company values. The Four Seasons open air soundstage was perfect, and we were able to transform it into an art studio for an amazing graffiti and street art team building event. The concepts and design sketches for each mural were custom designed based on client questionnaires and feedback. This event inspired creativity and teamwork with mural competitions. After the graffiti art event, we enlisted food trucks, "street food."

Beachy’s, Go Fish House, and Yalla Truck delighted attendees with their fantastic cuisine. We set up relaxed seating, a well-stocked bar, and beautiful sunny weather made this event a favorite for everyone.

Recognition Ceremony and Launch Party Event

Our goal was to minimize the travel time for guests heading to their special celebration venue. Fortunately, we discovered the Ronald Reagan Presidential Library event space which was available on our chosen date. Guests enjoyed cocktails and hors d’oeuvres aside Airforce One, then transcended to a CEO led awards ceremony and delightful dinner under the wings. The atmosphere, the views, the great food and accommodating staff helped to make the event spectacular. Gaining knowledge of the genre of music, the CEO enjoyed, we worked hard to find the perfect band to entertain at the party. Crowd Theory booked through our great partner Acoustic Spot, was an absolute hit and had everyone dancing by the end of the night. Each person relished choosing their personalized branded gift, making it a fantastic farewell gesture.

 

Key Services:

Our company functioned as the central orchestrator overseeing all aspects of the meeting. This comprehensive approach relieved our client of the necessity to conduct research, negotiate contracts, or engage with external third-party vendors.

·      Venue and special event sourcing, concession and contract negotiations, management of master bill.

·      Custom designed communications to include Invitation, online registration, pre-welcome, and informational communications.

·      Custom badges, lanyards, seating cards, directional signage, and gift cards.

·      Coordination of travel and round-trip ground transportation for airport and off-site events.

·      Group hotel accommodation and room block management.

·      F&B & menu design for all events: development of varietal group hotel menus, banquet orders, catering management at off-sites, food trucks

·      Signature and custom designed evening events from concept to execution.

·      Conceptual and visual event design services, event diagrams, florals, rentals, and all décor related aspects.

·      Audio-Visual and innovative technology, lighting design, photography, and event production.

·      Talent sourcing and contract management.

·      Research, recommend, customize, organize interactive team activities.

·      Awards and branded gift research, recommendations, ordering and distribution.

·      Event budget estimation, cost tracking and itemized financial reconciliation.

·      On-site staff and hospitality operations management.

Impact

Numerous companies do not have access to individuals within their organization with the necessary event planning skills required to seamlessly manage extensive projects.  Moreover, they face constraints in terms of time and budget, making it challenging to recruit a full-time expert who can orchestrate all aspects of significant meetings and events.

Accessing Meeting Logistics expertise on-demand provides companies with the opportunity to engage our professional cross-functional team at any given moment. Our team offers an abundance of knowledge, expert advice, exceptional flexibility, strong decision-making capabilities, resourcefulness, and profound proficiency in event planning. With our valuable insights, customized solutions, streamlined processes, and cost-effective financial oversight, we are the ideal partner delivering significant business results.

The Meeting Logistics team is your go-to partner for extraordinary events that are meticulously planned. Let us help you craft a meeting that resonates deeply with your audience and reinforces your goals and mission.

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