MPI Event: Breakthrough Ideas and Trends with Richard Aaron

On January 13th, Richard Aaron, President of BizBash media, gave a spectacular and entertaining presentation on “The Breakthrough Ideas Changing the World of Events for 2011”, at the Hilton in Short Hills, NJ.  Using the lines from Dr. Seuss’s book “O the Places You’ll go”, Aaron walked the crowd through the past trends and future 2011 fads in the event planning industry. In 2011, our industry has turned into an “experience economy”, where clients expect their events to make a statement and lasting impressions for their attendees. 2011 is a year where multiple measurements will be of importance: ROR (return on relationships) and ROE (return on experience) ROI (return on investment).

Attention was brought to Social Media platforms. You can poll attendees, help them connect, broaden participation, share information, provide contests and recreation and even create entire communities. By the end of the night, Richard Aaron had walked us through an entire tunnel of history and filled our heads with exciting and ground-breaking ideas for 2011. After an engaging presentation and delicious food, we were left with Dr. Seuss’s quote, “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose”, but as technology continues to change, our sense of direction does too.