Augmented Reality…the Wave of the Future?

Augmented reality…the wave of the future? The exhibitor’s hall is a major component of any Association Annual Conference and Trade Show. Exhibitors and sponsors make it possible to bring thousands of members together to share research, take part in educational programs and network. You have three seconds to make an impression on those walking past your exhibit. What story will you tell or demonstrate at your exhibit booth? What will you do to provide more compelling interactive multimedia experience? If you’re looking for something beyond the standard trade show marketing techniques, you may want to consider Augmented Reality. AR merges the real world with the virtual and brings characters, products, and messages to life. The BMW Z4 AR is a great example. Click here