Finding the Best Promotional Products
Why Should You Invest in Promotional Products?
Promotional products are smart solutions for your business, marketing goals, and target audience creating an unparalleled opportunity to increase brand awareness.
They are also excellent resources to:
- Open lines of communication
- Draw attention to new product
- Improve customer loyalty
- Show appreciation
- Attract new business
- Motivate, reward and encourage employees
- Help generate leads
- Support an integrated marketing message
Before ordering any promotional items, it is necessary to figure out the message you want to convey, how you will demonstrate uniqueness, and how the product will help differentiate your brand from your competitors.
You'll also want to consider the following questions:
What do you want people to think of or feel when they look at or receive your product?
It is crucial for you to envision the right image and set the tone for your promotional products campaign. Think about items that will enhance or reinforce your brand. What will make an impression on your recipient? What type of items are appropriate for your target audience. How are your products unique? Engage with your audience through branded packaging opportunities and high quality items that set you apart from your competition.
Who will use this product?
Statistics show that recipients who receive items that are useful not only keep the promotional products they receive, but they hold on to those items for more than a year. Think about the recipient and the products that would best accommodate them. Consider your call to action and how a product might inspire your recipients and reflect your business objectives.
Promotional products are a great way to make a great first and lasting impression.
What promotional products deliver:
- Lasting Impact: Nearly half of consumers keep promotional products for more than one year.
- Inspired Action: 85% of consumers do business with the advertiser after receiving a promotional product.
- Positive Brand Image: Over 40% of recipients report having a more favorable impression of a brand after receiving a promotional product